Some images are not my intellectual property and are used as placeholders showcasing the direction of the rebranding.
Design, concept, visualizations - Zuzanna Dzikowska
rebranding of an italian egg brand
The rebranding of Coccodì aims not only to refresh its image but also to strengthen its position as a leader in the luxury food segment. Through a new visual identity, communication inspired by Milan’s fashion and design values, and a strong emphasis on top-quality products, Coccodì will be perceived not just as an egg producer but as a symbol of lifestyle and refined taste. The project includes a new elegant logo, designer packaging, promotional posters, farm visual communication, a website, and social media presence. A key element is also a cookbook featuring exclusive recipes created by a private chef, highlighting Coccodì eggs and reinforcing the brand’s premium character.
